Tory Burch and Michael J. Fox Foundation

“It doesn’t hurt that we both love orange” is how Michael J. Fox perfectly summed up his partnership with Tory Burch. Last week, Tory hosted a shopping event in support of The Michael J. Fox Foundation for Parkinson’s Research (MJFF), where Michael, with his wife Tracy Pollan, spoke to guests at our Madison Avenue boutique about working to find a cure and to improve treatment for Parkinson’s disease. While 20% of the proceeds from the event benefited MJFF, Tory and Tracy also handpicked four signature orange pieces from our collection — through April, 20% of proceeds of these items, available at and our Madison Avenue flagship, will go to MJFF. Bonus: Every dollar raised by this partnership will be doubled by the Brin Wojcicki Challenge, sponsored by Google co-founder Sergey Brin and his wife Anne Wojcicki, co-founder of the personal genetics company 23&Me. Shop for a cause.