Our store on Rodeo Drive in Los Angeles marks a new chapter for the brand, with a striking façade, eclectic interiors, and otherworldly architecture. A sculptural trellis climbs up and over the three-story building, with a texture that mimics ceramic. The skylight atrium and floor-to-ceiling windows transform L.A. light into an architectural element, filtering through the space and down a sweeping marble staircase inspired by Carlo Scarpa.

Inside the boutique, curved plaster walls have a striated surface, evoking layers of rock. The technique was hand-done by New York artist collective Art Groove. Brutalist materials — concrete, stone, hammered iron — bring contrast to the organic shapes, while an eccentric mix of furniture and décor reflects Tory’s eye as a collector. Vintage and antique pieces span decades and styles, from Swedish mid-century to French Deco, Shaker minimalism to Italian modernism, all found by Tory. Bespoke rugs and textiles come in shades of limoncello, tobacco, rust, and moss — a reference to Tory’s very first boutique in Nolita.

“Working on this store was incredibly personal,” said Tory. “I have loved Rodeo Drive ever since we opened our flagship 12 years ago, and it was an exciting challenge to expand it and introduce an aesthetic that reflects where we are today. I wanted to create tension through materials, forms, and textures, and mix elements across genres and periods — old and new, artisanal and spare. To me, the store feels quintessentially L.A., where modern design is juxtaposed against so much natural beauty: the light, the mountains, the ocean.”