The Owner and Founder of Brazilian e-commerce outpost Gallerist Shop shares her survival guide to the shows.

Fashion week in São Paulo is like no other because…
Many of the designers participating are people I support and whose creations I sell at Gallerist Shop. It’s important to follow their trajectory and cheer for their success and growth in the Brazilian market.

My Fashion Week essentials…
My car, which transforms into a wardrobe, and my Moleskine, with my schedule of all events and meetings!

Between shows I’ll be…
At the office.

My go-to Fashion Week look…
I love to mix and match prints, so I normally go for a printed midi skirt and top and add some funny shoes and great accessories.

In my bag…
Concealer to hide the dark circles of a few hours of sleep, iPhone to record the best moments and my Ruby Woo lipstick from MAC — we’re inseparable.

My Fashion Week workout…
Honestly? I sleep. I have no time to do the activities of my everyday life during Fashion Week.

Go-to restaurant during Fashion Week…
I enjoy going to the trendy Chez MIS. Order their divine gnocchi.

And go-to place for drinks…
Brasserie des Arts for their fresh and delicious Moscow mule.

Trick for looking well-rested after a late night…
I always apply Bliss Triple Oxygen, an instant energizing mask from Bliss. It’s fast and leaves the appearance of refreshed skin!