The inspiration behind the launch…
VB: Stripes are a classic design with a versatility that allows for endless interpretation. No matter the season, stripes have proven to be timeless and classic staples. With La Ligne, our goal is to become synonymous with the stripe and continuously explore its possibilities. When customers are seeking stripes — whether it’s a classic design or new interpretation — we want La Ligne to be their go-to destination.

The most exciting part about owning our own business…
MH: We put a lot of thought into every aspect of the brand and seeing women respond so positively to everything, from the packaging to the content on the site, has been really rewarding.

And the most challenging…
MM: When Valerie and I were on the editorial side, we saw the ins and outs of how designers work. especially through working with the CFDA Vogue Fashion Fund. but it’s been a learning experience to actually be involved in executing every aspect of the process — from design to production to supply chain and marketing.

We overcome the above by…
VB: We’re learning something new every single day and are excited by the challenges that launching and building a brand comes with.

The best advice we received while launching La Ligne was…
MH: For us, La Ligne was really built by a community. We have three co-founders and we looked to our friends and family to really be our partners in there: from investing to participating in our In Line portrait series by modeling their favorite pieces from the Essentials collection. Our board of advisors is really a testament to those who have helped us build this brand by advising us on everything from where to source materials to where to find the best local manufacturers.
MM and VB: Some of the best advice we received was to keep a narrow focus for launch. We want to stripe the world and ultimately enter every category, but we realize how important it is for us to build the brand and get to know our customer before we do so.