The strength, simplicity and confidence of our new campaign reflects the Fall/Winter 2023 collection, which challenges perceptions of beauty and femininity. The campaign is set within a train station, symbolic of transition, the journey from old ideas to new. With their fresh faces and off-kilter fashion, models Emily Ratajkowski, Liu Wen and Nora Attal embody rule-breaking style and beauty. Photographer Jamie Hawkesworth translated the vision, along with director Alex Lockett and stylist Brian Molloy.