If Claire McCardell were alive today, she’d have a newsletter. There’s something about the feminine instinct to share advice, wisdom and precious bits of practical knowledge. It’s hard to imagine McCardell’s contemporary Christian Dior telling women to create a collection of interesting coats instead of buying “one good coat.” Or Norman Norrell offering a detailed checklist of how to buy a dress.
McCardell did both — and much more — in her book, What Shall I Wear?, reissued in 2022 with a foreword from Tory. In that spirit, we have launched “What Should I Wear?” our free monthly newsletter on Substack where we highlight the products we genuinely love, cultural zeitgeist moments and the most relevant trends. Click below to read the first two issues and subscribe for the next one, out on September 10.